Legacy Buddy is the free starting layer for families building, protecting, and passing on wealth. We capture users early, become the household system-of-record, and route them to the right professionals and products.
Free entry layer for families building, protecting, and passing on wealth.
Planning is fragmented across lawyers, advisors, insurance, and financial apps. No platform owns the household starting layer.
Planning is fragmented. No platform owns the household starting layer.
Legacy Buddy sits upstream of estate planning, insurance, fintech, banking, and advice — before downstream lock-in happens.
Legacy Buddy sits upstream — before downstream lock-in.
Free score to acquire. System-of-record to retain. Routing to monetize.
Acquire with a score. Retain with a system-of-record. Monetize with routing.
Legacy Buddy turns wealth planning from a one-time event into a repeatable consumer workflow.
Legacy Buddy turns wealth planning from a one-time event into a repeatable consumer workflow.
Revenue starts when users upgrade into simple estate workflows, request Smart Review, or are routed to the right professional.
Monetized through upgrade, review, and routing.
DIY where possible. Attorney escalation where needed. Broader routing as users progress.
DIY where possible. Attorney escalation where needed.
This is where the platform becomes the consumer gateway into estate planning, insurance, and advice.
The gateway into estate planning, insurance, and advice.
Legacy Buddy is both a consumer product and workflow infrastructure for professionals serving these households.
Consumer product + workflow infrastructure for professionals.
Legacy Buddy is designed around advice-neutral flows, compliant routing, and optional human review.
Built around advice-neutral flows, compliant routing, and human review.
Long-term wealth decisions need structure, continuity, compliant guidance, and optional human review. Legacy Buddy provides all four.
Chatbots answer questions. Legacy Buddy provides confidence.
Early traction supports a score-led go-to-market motion. The score is easy to share, easy to compare, and naturally drives family conversations around readiness.
Early traction supports a score-led go-to-market motion.
Legal platforms focus on documents. Financial apps focus on accounts. Professional tools serve the advisor. Legacy Buddy captures the household before those decisions are made.
Others serve the transaction. Legacy Buddy owns the start.
The first platform households rely on for generational wealth decisions becomes the gateway to downstream financial services. Legacy Buddy detects the next-gen high-value client before traditional providers do.
The first trusted platform becomes the downstream gateway.
Long-term upside comes from household adoption, retention, and monetized action.
Upside comes from adoption, retention, and monetized action.
Funds national launch, growth marketing, product development, and marketplace expansion.
Funds launch, growth, product, and marketplace expansion.